The comeback of Trabbi - Why our image of the customer is schizophrenic....

I truly like the colorful world of advertising. It´s like a dating page in classifieds for potential customers. But I also vividly remember the depressing range of „colors" in the German Democratic Republic. Driving for hours on end on the strongly secured Autobahn between Bavaria and Berlin, I did learn one thing: A society without freedom is a society without colors, without choice, without customers and products. Without advertising, the world is everything else but colorful.

There was a strange abundance of billboards in the GDR, though: They all reached down to the floor to serve as a disguise for the speed traps hidden in a Wartburg behind them. Maybe that was the reason why their content never seemed to matter. Who would believe the strange statements made by Honecker & Friends anyway. „A car meeting every possible demand" - as Trabant ads claimed in the late 80´s . What a joke against the contrast between socialism´s most popular car and the latest AUDIS and MERCS cruising through on a shared stretch of highway.

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Die Trends in der Kommunikation für die Roaring Twenties

Neue Trends, Themen und Begriffe in der Kommunikation entstehen kontinuierlich, sie entwickeln sich weiter und verändern die Art und Weise, wie wir arbeiten. Wie finden Marken in Zukunft ihren Weg zur Zielgruppe, welche Form der Ansprach und welche Plattformen sind Hot und welche eher Not? Marketing- und Kommunikationsexperten müssen aufkommende Trends und anhaltende Diskussionen im Blick zu behalten und für sich überprüfen, welche Trends den eigenen Zielen und der eigenen Arbeitsweise dienen. Einen Überblick zu den wichtigsten aktuellen Entwicklungen in der Kommunikationsbranche haben wir hier zusammengetragen.

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Wie Agenturen und Kommunikationsverantwortliche die Glaubwürdigkeit von Marken und Organisationen schützen

Die Flut an Informationen ist so hoch und überwältigend wie nie und wer nicht mit der digitalen Nachrichtenflut aufgewachsen ist, kann davon mitunter überfordert sein. In der Folge gehen wir mit den einströmenden Informationen oft zu unkritisch um. Gleichzeitig wird das Internet zunehmend zu einer der wichtigsten Informationsquellen, wie sich in einer aktuellen Umfrage des IT-Branchenverbands Bitkom zeigt: 63 Prozent der Deutschen nutzen das Internet als Nachrichtenquelle, in der Gruppe der 14 bis 29-jährigen ist es für bereits 79 Prozent die zweitwichtigste Anlaufstelle für Informationen nach dem Fernsehen. In Zeiten von Fake News eine kritische Entwicklung: Wenn Menschen an etwas glauben wollen, tendieren sie dazu, Informationen zu ignorieren, die die ihre Meinungen widerlegen könnten.

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2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

For the digital publishing ecosystem, it was a turbulent year overall. But we're proud to have navigated it successfully alongside our clients, audiences, and colleagues to come out on top. We had a year of fun, explosive growth both company-wise and personally as a tight-knit team that just happens to live all around the world. Here's a look back at this momentous year in RebelMouse history.

January: Rising Above Facebook's Doomsday Algorithm Change

Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. While the deprioritization of news in Facebook's News Feed resulted in devastating shutdowns for some publishers who relied heavily on the platform, we knew early on that the sweeping change would be an opportunityfor publishers — and it was.

Making sense of the new way to publish was an exciting time for an enterprise-grade publishing platform like RebelMouse. While we've always embraced social and the audiences they bring, the algorithm change allowed us to fall in love again with areas that also fuel growth, such as search and site performance. In 2019, it's going to be gratifying to continue watching the decline of platform dependency, because we think publishers should take back control of their content and revenue.

February: Understanding the New Content Lifecycle

As the hangover from Facebook's algorithm shift began to wear off, we took stock of what the social ecosystem looked like in its aftermath. It was actually quite positive. At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. Born in the age of social, our product has adapted nicely to the countless pendulum swings the tech giants have thrown at us.

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